Google Panda is the most discussed topic in SEO forums these days. It has affected many webmasters across the globe. Many have lost significant amounts of earnings due to wild fluctuations in rankings. There are rumours that nothing can be done to recover lost rankings. While it is true that we can’t know for sure, there are some remedial measures that can help you in beating Google Panda.
Google Panda is basically a tweak to Google’s ranking algorithm. It is designed to filter out “low quality” content sites, especially sites that have lots of advertisements. Google wants to provide the best user experience. If your site provides the best user experience by providing informative content, it will (theoretically atleast) rank well.
Improve the quality of the content on your website
You will have to audit all the pages of your website and add more content to the pages where it is less. You may also consider blocking the pages that have low content as it can affect the overall ranking of the website. Ensure that there is no duplicate content on your website as it is well-known that Google penalizes that.
It is also important to ensure that the content on your website is free from spelling mistakes. Spelling mistakes are an indication of bad user experience and it is logical that Google will penalize this. You should also ensure that the content on various pages of your website is not very similar and on the same topic. This can be seen by Google as an attempt to game the rankings.
Focus on unique content
Google gives a lot of value to unique content. Do not copy content from other websites or blogs. When rewriting articles, paraphrase the sentences completely. It is best to use a duplicate content checker to check if there is any similarity between the original research material and the articles you are writing.
You should be particularly careful when you are getting the content written by freelance writers. It is advisable to cross check the articles yourself for duplicate content before posting them to your website or blog.
Try to build authority
Google ranks authority websites better than ordinary websites. To build authority, just writing good quality content is not sufficient. You also help promote the articles and encourage the webmasters to link to your pages. When building back links, ensure that the links come from authority websites themselves. A single link from a good website is better than hundred links from low-quality websites.
Reduce the number of advertisements
Google Panda is particularly designed to filter out low-quality websites that have a lot of advertisements. Reduce the number of advertisements and banners on your pages and also try to make them blend with the content. If it is necessary, change the entire layout of your website to make your webpages look more professional and content rich.
Monitor your traffic regularly
This is important because if you are hit by a penalty, you should be able to recognize that and take appropriate measures. It is a good idea to check the statistics at least once a week and particularly after a major Google update.